Media

SEAtrails Business and Marketing Plan Draft Available Online

Tuesday, November 27, 2007

Southeast Alaska Trail System (SEAtrails Inc.) announces the release of a Draft Business and Marketing Plan. The Plan will help guide SEAtrails in their efforts to establish and promote a region-wide trail system that stimulates economic development, enhances quality of life, and improves transportation.

“This plan is what SEAtrails needs to move forward to the next level,” said Ron Crenshaw, SEAtrails board chair. “It provides strategies to help our organization establish and strengthen partnerships, achieve sustainability, and ultimately fulfill the SEAtrails mission.” Further information on SEAtrails can be found on the website: http://www.seatrails.org/.

The State of Alaska contracted with the McDowell Group to develop the plan on behalf of SEAtrails. Funding came largely from a 2004 appropriation from Senator Ted Stevens for planning and on-the-ground trail improvements. “The plan includes supporting research on Southeast visitors, similar long-distance trail systems, and website marketing,” said Odin Brudie, a tourism planner with the Alaska Department of Commerce, Community and Economic Development. “This research will be useful for any travel marketer in SEAtrails communities, particularly those focused on the independent market.”

The public is invited to provide comments on the draft plan through December 21, 2007. The document is available online at www.commerce.state.ak.us/oed/.

Comments or questions can be directed to Odin Brudie, Office of Economic Development: (907) 465-5466; [email protected]; P.O. Box 110804, Juneau, AK 99811-0804.

Download the PDF.